Key Decision After Scandal at the Ski Jumping World Championships: This Will Hurt the Norwegians

As days go by since the scandal involving the suits of Norwegian ski jumpers broke out, the list of consequences for the Norwegian federation continues to grow. It appears that they are headed for another significant financial crisis.

With the trust that they built over the past months completely shattered, Norwegian commentator Birger Lofaldli pointed out, "All the trust that they had built up after years of problems and conflicts has been completely destroyed. It has never been worse. The question now is how sponsors will identify with the ski jumping organization."

The response from sponsors came quickly. The legal firm Help announced that it wishes to terminate its contract with immediate effect.

Dire Consequences for Norwegian Ski Jumping

"It is sad that within a few days Norwegian ski jumping has damaged the trust that they were trying to rebuild after several seasons. Their performances on the jumps had captured attention... Our vision is that 'the law should be for everyone.' Having our logo on the suits of a team that cheats is unacceptable," stated Dag Are Borresen, communication director at Help.

The logo is set to be removed from the suits before the start of the Raw Air event. During the tournament, fans will also not see the Nammo company logo, although crucial decisions on that front have not yet been reached.

"Nammo’s contract with the NSF has not been terminated, but the company’s logo will not be displayed on the national team until all facts are presented," read a statement cited by NRK.

"As the biggest sponsor of the national ski jumping team, we would like to express our surprise and dissatisfaction regarding the exposure of cheating on the suits during the giant slalom at the World Championships in Trondheim. This is unacceptable and inconsistent with our corporate values," continued the statement.

Similar moves are being considered by Toyota and Advanzia Bank as well.