Petter Northug Secures Multi-Million Deal with Burger King

Petter Northug has secured a substantial sponsorship deal with Burger King, dubbed "Burgerkongen." This contract is noted to be one of the largest he has made in his career, with reported values around five million kroner.

The announcement was made at Burger King's location in Oslo S, showcasing Northug's continued prominence in the skiing world. Although Northug is not revealing the exact sum of the deal, he expresses confidence that it will enable him to enhance his performance on skis.

Furthermore, Northug's long-distance ski team will be officially named "Team Burger King Northug." He noted that this sponsorship aligns perfectly with his ambitions, especially as they approach the World Championships in Granåsen this winter, maintaining hope for participation despite the odds being slim.

Overall, this deal exemplifies the growing intersection of sports and corporate partnerships as Northug navigates his career post-competition, signaling exciting opportunities ahead.