Martin Johnsrud Sundby Becomes NRK Expert

Martin Johnsrud Sundby becomes NRK expert – NRK Sport – Sports News, Results, and Broadcast Schedule

Martin Johnsrud Sundby (40) will contribute his opinions as an expert for NRK during the ski World Championships in Trondheim. He is excited about the upcoming season and considers this position a dream job. After retiring from professional skiing three years ago, Sundby has appeared on screen, including as an expert for Viaplay and a host for Discovery.

As part of his new journey, Sundby reflects critically on his time as an athlete. He admits that he often felt trapped in a competition bubble, focusing narrowly on his performance without recognizing his potential to build a public persona.

Sundby acknowledges that while he achieved significant success in his career, including winning the overall World Cup three times and multiple Olympic and World Championship golds, he regrets not being more tactful and friendly with the media. He expresses a desire to have fostered better relationships with journalists, understanding that such engagement could have enhanced his athletic experience and public image.

He continues to highlight a decline in viewer interest in cross-country skiing and the loss of major sponsorships, urging current athletes to embrace media opportunities. He believes that generating strong emotions among the audience is crucial for the sport’s popularity. Sundby concludes by stating that it's essential to foster rivalries that excite viewers, contributing to a more engaging competitive atmosphere for future seasons.